According to socialmediaexaminer.com, “Social media integration is becoming a big buzzword this year. As social media marketing matures and starts playing a bigger role within marketing campaigns, businesses are beginning to see that social media can be integrated into many channels.” Social media has changed business plans. To be successful, you have to be connected with social media somehow. Social media is giving the company vital, honest feedback about a certain event or product. A majority of companies have a Facebook presence. Now, other social media are forming that cater to a more specialized category, such as mashable.com, digg.com, stumbleupon.com compiles news, Foursquare compiles places, slideshare compiles slide shows; and USTREAM and YouTube compile videos. The list is getting bigger and bigger. Social media is customizing, and so are businesses. This allows them to focus on a particular consumer group. This allows businesses to prioritize their markets.
As social media and technology evolve in marketing, integration will be evident. Marketers realize that one-way communication is dead. You have to use two-way communication. If people are going to invest their time or money with a product or service their voice wants to be heard. Consumers do not care about what message you want to give out. Social media focuses on getting the message that consumers want to hear, before they hear it. It seems very difficult, but social media has made the task a little bit easier. The problem now is taking all the information in and realizing what is useful and what is not.
I believe social media would add strength to any marketing platform. Integrating it into what a company is already doing can only be a positive. Social media gives a positive impact on to consumers because their voices are being heard. It expands the reach of a business product or service. “[Social Media] is yet another channel to be incorporated into an integrated communication strategy, rather than addressed on its own. And it can provide unique insights into the consumers who can now use earned media to build brands alongside marketers,” according to socialexaminer.com
you are absolutely right. Social media brings a lot to any marketing platform. That is why so many companies are now integrating a social media aspect into their marketing and pr methods.
ReplyDeleteI really like the picture you have chosen for your post. It's very interesting. One site that I think I probably will use in the future is mashable.com. I could never pick up another online account. Between checking e-mail and facebook messages, I could not possible handle anything else.
ReplyDeleteOn marketers and social media, these days you cannot be a marketer and not understand social media. I read an article recently about New York University's 3 million dollar campaign to promote their graduate school programs. As opposed to 30 to 40 percent in the years before, 60 to 70 percent of the budget will be spent specifically on digital media. The world is changing quickly. For us, our field is changing. We have to make sure we're prepared to move with the tide, so we don't get stuck in a cesspool of ignorance.
It's a great feeling when you're able to read and relate to a fellow blogger. You definitely caught my attention with this one. Living in today's society it's imporatant for marketers, pr specialist or anyone with a job in general, to be able to connect with the social media world. I believe it would be almost impossible to have a solid foundation on a successful career without using social media.
ReplyDeleteI have to agree with Kindall. I'm elated that you provided use with a visual perspective on how much different companies use social media to reach their target audience. It's sometimes a good thing to show and not just tell. That way your readers (or target audience), will have a better understanding of knowing that what you're saying is factual. Great job!